Diversified Communications Australia is pleased to announce that two of our long-standing brands, Security Exhibition & Conference and Integrate Exhibition, will for the first time ever co-locate in 2021. The events will be held simultaneously on the original Security 2021 dates – 21-23 July 2021, ICC Sydney. Integrate will now move to join Security at these dates.
The co-location is set to significantly enhance Australia’s leading Security and AV and Integration events, becoming the only exhibition in Australia to service both industries. Both events which sit under Diversified Communications Australia Technology Portfolio, have been leaders in their fields for decades. Security has been a platform for innovation and solutions for the Australian security industry. While Integrate has established itself as Australia’s premier platform for emerging AV technologies.
In recent years and even more so given the current climate, in each events respective communities, we have seen increasing synergies across both industries that have given rise to growth in areas such as Digital Transformation, IoT, Cyber and Network Security, Artificial Intelligence/Machine Learning, Service on Demand, Interactive Cameras and more – developments in convergence which have only accelerated of late. It is imperative that both events continue to evolve to reflect the evolving direction of their industries.
The growth in these areas is driving genuine new interest from both an educational and product perspective, the co-location of Security and Integrate therefore allows the most current innovations to be brought to the forefront, opening up new education and demonstration opportunities for exhibitors and visitors of both events. It is an opportunity to expand reach to a broader community of end-users, consultants, core AV and security installers and integrators who are interested in these solutions that sit across both industries. The co-location is a natural fit as many of our visitors increasingly seek solutions across both physical security and integration elements, and suppliers continue to adapt to meet the rising demand for artificial intelligence and smart technologies.
The exhibition floor of each show will be held alongside each other. The ASIAL Security Conference and the Integrate AVIXA Education Program, will continue in its regular format and networking options will remain, but now with a wider industry reach providing more opportunities to make new connections. The additional education and innovation that we will now be able to offer visitors at the one sizeable event will enhance the experience and provide even more relevant solutions for the relevant industries into the future.