Trade Shows Overview
Trade shows play a vital role in connecting businesses, industries and associations. Our trade portfolio spans a diverse range of industries including; health and fitness, waste and recycling, food and hospitality, design and architecture, oil and gas, security and technology.
There are countless benefits of being involved. Exhibitors, attendees and associations are invited to contribute to, or participate in, workshops, attend demonstrations, tutorials, conferences and networking events. First-hand knowledge of a competitor’s offering is an effective way of keeping in touch with the latest innovations, trends, industry direction and its driving forces.
Due to the calibre of attendees, highly targeted and lucrative business leads are generated, resulting in new business and an increased database of prospects. Trade shows constitute permission marketing with attendees voluntarily giving their time to be present. This removes the barriers and negative connotations often associated with direct sales allowing for better results.
Face to face communication with the relevant target market also gives way to instantaneous feedback and the opportunity for a two way dialogue. Establishing a presence at an industry specific exhibition provides a powerful platform to develop, build and reinforce brand credibility among current or potential partners, competitors and clients.